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THE INSTANT SUNDAY TIMES BESTSELLER'A master of the genre' THE TIMES 'A gripping read full of intelligence and perspective' JAMES DYSON 'Will change the way you think about success and even about life' JUDY MURRAY 'On a vital and still overlooked topic Matthew Syed has assembled a compelling base of evidence from a wide range of scientists If that sounds intimidating don't worry Syed is a superb storyteller I couldn't put the book down and I learned so much A stunning achievement' TIM HARFORD AUTHOR OFTHE UNDERCOVER ECONOMIST Matthew Syed's phenomenal bestseller will change the way you think about success forever Rebel Ideas examines the power of 'cognitive diversity' the ability to think differently about the world around usIt explains how to harness our uniue perspectives pool our collective intelligence and tackle the greatest challenges of our age from climate change to terrorism It draws on a dazzling range of case studies including the catastrophic failings of the CIA before 911 a fatal communication breakdown on top of Mount Everest and a moving tale of de radicalisation in America's Deep South Rebel Ideas will strengthen any team or organisation but has dozens of personal applications too from the art of personal reinvention to the remarkable benefits of personalised nutrition It shows us how to becomecreative how to collaborate in a world becominginterconnected and how to break free of the echo chambers that surround us allIt's time to think differentlyTHE INSTANT SUNDAY TIMES BESTSELLER'A master of the genre' THE TIMES 'A gripping read full of intelligence and perspective' JAMES DYSON 'Will change the way you think about success and even about life' JUDY MURRAY 'On a vital and still overlooked topic Matthew Syed has assembled a compelling base of evidence from a wide range of scientists If that sounds intimidating don't worry Syed is a superb storyteller I couldn't put the book down and I learned so much A stunning achievement' TIM HARFORD AUTHOR OFTHE UNDERCOVER ECONOMIST Matthew Syed's phenomenal bestseller will change the way you think about success forever Rebel Ideas examines the power of 'cognitive diversity' the ability to think differently about the world around usIt explains how to harness our uniue perspectives pool our collective intelligence and tackle the greatest challenges of our age from climate change to terrorism It draws on a dazzling range of case studies including the catastrophic failings of the CIA before 911 a fatal communication breakdown on top of Mount Everest and a moving tale of de radicalisation in America's Deep South Rebel Ideas will strengthen any team or organisation but has dozens of personal applications too from the art of personal reinvention to the remarkable benefits of personalised nutrition It shows us how to becomecreative how to collaborate in a world becominginterconnected and how to break free of the echo chambers that surround us allIt's time to think differentlyTHE INSTANT SUNDAY TIMES BESTSELLER'A master of the genre' THE TIMES 'A gripping read full of intelligence and perspective' JAMES DYSON 'Will change the way you think about success and even about life' JUDY MURRAY 'On a vital and still overlooked topic Matthew Syed has assembled a compelling base of evidence from a wide range of scientists If that sounds intimidating don't worry Syed is a superb storyteller I couldn't put the book down and I learned so much A stunning achievement' TIM HARFORD AUTHOR OFTHE UNDERCOVER ECONOMIST Matthew Syed's phenomenal bestseller will change the way you think about success forever Rebel Ideas examines the power of 'cognitive diversity' the ability to think differently about the world around usIt explains how to harness our uniue perspectives pool our collective intelligence and tackle the greatest challenges of our age from climate change to terrorism It draws on a dazzling range of case studies including the catastrophic failings of the CIA before 911 a fatal communication breakdown on top of Mount Everest and a moving tale of de radicalisation in America's Deep South Rebel Ideas will strengthen any team or organisation but has dozens of personal applications too from the art of personal reinvention to the remarkable benefits of personalised nutrition It shows us how to becomecreative how to collaborate in a world becominginterconnected and how to break free of the echo chambers that surround us allIt's time to think differently